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The combination of the latest 2D barcode symbologies, modern mobile phones and smartphones, has now empowered the retail customer to take advantage of high-tech promotions and present their mobile devices at the point of sale to obtain a discount on a certain product or service - whatever the retailer wishes to promote, by having the 2D code scanned directly at the point of sale.

With old linear codes and legacy mobile devices, this was not an option.

The Datalogic Magellan 800i is the latest offering from the European leader in scanning technology.

This small footprint device offers both scanning of 2D codes directly from clients devices and the linear code on the retail item itself. EAS deactivation is also offered in the same device.